Thursday, November 30, 2006

The MLM Marketing onslaught !!

I received a phone call this Tuesday from some person who said he wanted to meet me. He said he got my number from another friend. I was not too keen, but I agreed to see him for 10 minutes outside my house. When he came, he insisted we go in and talk, to which I told him, bluntly indeed, that its not possible. He then said he wanted to spend half an hour with me, to explain his 'business project', and he wanted to meet me at my house because that would, in his own words 'minimize distractions'. I gave him a date and time.

I met him today. I had an idea what to expect. I was hoping it would be something different. It was not. I did not know I would be dead right. Throughout the course of conversation, he kept buying time by talking of issues that were in no way relevant to the matter or his 'business project'.

These network marketeers need to rework their strategy. Its become so predictable. And pathetic. I have a feeling they have a reference book, from where they are taught how to entice people into their 'business project'. The lessons in the book go somewhat like what follows.

Suppose you want to convince Mr A.

1) Try to talk about uncertainty. Talk of 9/11. And of stress and heart disease being so common in this hectic world. Tell A thats its always better to have a big bank balance, because you never know what can happen. People die tragic deaths, some die to disease and some to plain bad fortune. If A is not convinced, talk about the risk to A's loved ones. Conclude that money is the key. You need to have it.

(The way they put it, you begin to think, money can actually buy a few more years to live as well)

2) Talk bullshit. Frequently say terms like 'profit', 'net profit', 'passive income', 'millionaires'. Do some rough calculations very fast and arrive at a figure like 3 lakhs a month. Tell A this is the average he/she can earn in 1/2/3/5 years depending on the efforts and time that A wants to invest in the 'business project'. This should make A interested. If he/she is not interested at this point, you have almost lost the battle.

3) Dont tell the name of the company or any details of the business project till the last minute. Never give it out even if pressurised. Thats the key. If A presses for details, tell him/her to read some books and some tapes to get a clearer picture. information about the company and revelation of details of the project are directly proportional to the desire and gullibility of A. The more greedy and convinced A seems, the more details are shared.

4) Remember to explain a few key things

a) All you need is a dream. No experience and no qualifications.
b) Passive income -> Bole toh "no kaam, only income. Aur aaraam
c) Flexible timing

5) If A says he/she is not interested, tell him/her at first even you were in the same boat. You took 1 year to get convinced. Maybe more. Maybe less. Just make sure you convince A that he/she can delay as long as he/she joins. Talk about the 3 month trial offer and how there is nothing to lose. Talk of more books and more tapes and more conferences and more meetings that are "LIFE-CHANGING". Give some imaginative story of a person B who makes X lakhs a months and B is the same age as A and in the same profession too :))


How did I stave off the onslaught?

I wanted to be as polite as I can be. I must confess I was point-blank in my disapproval, which is not very characteristic of me. I usually beat around the bush for a while, expecting the other person to pick up the cues. That did not happen this time around.

I told him I have no time. He was not convinced, and when into details of how each one can make time. Reason one did not work the way I expected. Unable to get my point across, I went to the second reason, the-i-suck-at-convincing-people reason. So I dont expect to make much headway in his 'business project' because people do not buy my side of the story. Wrong shot, again. After hearing him out, I took him head-on. I told him I know about his Corporation and I read all about it here.

That put him off track. He was stumped(thankfully). He was not finished yet. He wanted some references. I told him I have none. He insisted and it was quiet for about 2 minutes, when I realised its better to give some references and do away with this because he would not leave without them. So I fiddled with my phone and I gave him two numbers (sorry Rodley, sorry Maria).

He left. After 45 mins and 2 scribbled pages of my notebook, I had staved it off. Phew!


Rodley said...

its ok for puttin in my name..
But anyways
Tanx for the warning

Jason said...

Ha Ha

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